Department of Regional NSW
An ongoing partnership delivering statewide regional campaigns since 2024 - working on Essential Worker Attraction Program: "The Welcome Experience" & "Make the Move" campaigns.
The relationship
Emmanate Creative has partnered with the Department of Regional NSW since 2024, delivering design and communications support across two major statewide initiatives: the Essential Worker Attraction Program's "The Welcome Experience," and the "Make the Move" campaign encouraging relocation to regional NSW.
Our approach
Our work across these campaigns has included:
Hundreds of digital, print and large-scale graphic assets for "The Welcome Experience" and "Make the Move"
Welcome Experience Stakeholder Brand Kits, supporting consistent rollout across partner organisations
Brand extension work and updates to corporate guidelines
New campaign assets, including maps and postcards
Design of the 3D exhibition stand for the Royal Easter Show, Sydney — delivered for two consecutive years, including large-format display graphics, pull-up banners, giveaways, postcards and display signage
Custom uniforms for public events, including City to Surf
Ongoing export and delivery of hundreds of digital assets to support continuous digital campaign activity
A large-scale advertising campaign at Redfern Train Station, including floor decals, digital advertising, billboards and bollards across the station
The results
An active, ongoing relationship spanning multiple campaigns and initiatives since 2024
Statewide brand presence delivered consistently across print, digital, exhibition and transit advertising formats
A trusted design partner relied on for both large-scale public campaigns and the ongoing day-to-day asset production that keeps them running
Why this matters
Our work with the Department of Regional NSW reflects our ability to support large-scale, statewide government initiatives — managing brand consistency across an enormous range of formats and touchpoints, from a train station takeover to an annual exhibition stand, while continuing to deliver the everyday assets that keep major campaigns moving. It's the kind of high-volume, high-visibility government partnership that demonstrates real capacity, not just capability.
