Dubbo Regional Council

A trusted communications partner since 2020

The relationship

Dubbo Regional Council has engaged Emmanate Creative since 2020, across a consistent and growing range of corporate communication projects — a relationship built on reliability, institutional knowledge, and a clear understanding of the standards public sector communication needs to meet.

Our approach

Over five years, our work with Council has spanned:

  • Large-scale project design and environmental graphics

  • Visitor guides and tourism promotional campaigns

  • Annual reports

  • Digital advertising campaigns

  • Large-format signage and environmental graphics

  • Community information flyers and pamphlets

  • Social media assets and video production

  • Branding and brand guidelines, for both internal use and tourism/promotional purposes

  • Investment and New Residents Guide

Council regularly engages our team to help deliver corporate communication projects as they arise — from large-scale campaign work through to the everyday collateral that keeps departments running consistently. Because we already understand Council's brand, standards and approval processes, each new project moves faster, with less time spent briefing and more time delivering.

A comprehensive brand framework, built in partnership

One of our most significant projects with Council was the development of a full suite of Brand Guidelines — a five-month engagement working one-on-one with Council's team to establish a clear framework and structure for both internal and external communications, extending across Council-owned businesses and brands.

This included a vast suite of templates for internal and external use, alongside an update of existing collateral to reflect the new direction. The result is a more consistent, professional brand across every part of Council's communications — one that departments and Council-owned entities can now apply confidently and consistently, without needing to start from scratch each time.

Mockup of the front and back cover of the Dubbo Region new visitor guide.
Mockup of an internal pages from the Dubbo Region New Residents guide.

The results

  • An ongoing partnership spanning more than five years

  • A comprehensive Brand Guidelines framework, developed over a five-month engagement, now governing communications across Council and its owned businesses

  • Consistent, professional communications across dozens of projects and formats — from annual reports to wayfinding signage

  • A trusted external partner Council can call on for both large-scale strategic projects and smaller, time-sensitive requests

Why this matters

Dubbo Regional Council's relationship with Emmanate Creative reflects exactly the kind of long-term communications partnership we offer government organisations: consistent quality, institutional understanding, and a team who already knows how Council operates — from the Brand Guidelines that shape every touchpoint, to the day-to-day work that keeps communications moving.

Mockup of the 2024 Dubbo Region Visitor Guide, shown are the front and back covers, internal welcome pages and illustrated region map.
Mockup of front cover and an internal spread from the Dubbo Region investment guide 2022
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