McClure Property Group
McClure Property Group is a boutique real estate agency in Brisbane, specialising in high-quality property management services for residential properties. Founded by Mitchell McClure, the agency focuses on personalised service, treating each client’s property as if it were their own. With a fresh, tailored approach, McClure Property Group aims to redefine property management in Brisbane with trust, professionalism, and exemplary service.
As a new business entering a competitive market, McClure Property Group required an elegant and professional brand identity that would differentiate it from larger firms while showcasing its boutique, customer-focused approach. The branding needed to balance sophistication with warmth, positioning the agency as both approachable and results-driven.
Scope of Work
Professional Branding – A refined identity reflecting trust, expertise, and personalised service.
Collateral & Packaging – Thoughtfully designed assets to support brand recognition and consistency.
Deliverables
Social Media Templates – A cohesive online presence with branded, visually engaging content.
Letterhead & Rental Appraisal Template – Professional, branded documents for official communications.
Email Signature – A polished signature for seamless digital branding.
Signboard with Sticker – Eye-catching signage to enhance brand visibility.
Flags – Branded flags for events and property showings.
Add-Ons
Coffee Card – A unique touchpoint to foster community engagement.
Presentation Folder – A branded folder for professional client interactions.
Property Investor Guide – A valuable resource for potential clients, enhancing credibility.
Property Management Service Offering – A well-designed document outlining services.
Print Management – Ensuring high-quality production of all branding materials.
The result is a strong, refined brand that establishes McClure Property Group as a leading boutique agency in Brisbane, delivering a premium yet personalised experience to property investors.
