branding through strategy
branding through strategy
our process
We believe in the power of a brand to shape the experience you give your customers.
We are passionate about delivering purposeful design through strategy.
We look at your brand’s core values, personality, inspiration, audience and vision to create a true representation of who you are and how you want to be seen in the world.
Like building a house: if we establish a solid base with our strategic approach, it allows us to create an identity that will grow and evolve with your business.
Your brand is your story. It's who you are and what you stand for.
Discovery call
It all begins with a conversation, with our founder Emma. Like any working relationship, we need to ensure that we are a good fit for your business.
We’ll learn your pain points, what you want to achieve, and expectations. We’ll find a package (or tailor a package) to suit your needs. Once you have accepted the quote, then the fun begins and we secure your design time with our team.
Your role
Our design process involves you (the client) in every stage - to ensure we’re on the same page at every step - but also to get your feedback for each stage. This results in a finished branding suite that you are confident and proud of.
We start with a comprehensive questionnaire is provided where you provide our design team with an overview about who you are, what your business does, how the world see’s you now, and how you want to be seen. You will also provide visual inspiration for your vision. This forms the directional start line from which our strategy is developed.
Project Timeline
Prep
Proposal/contract/Deposit
Make your selections from your proposal, and once satisfied, proceed by clicking Accept Quote to initiate the design process. A 50% deposit is then required prior to any work commencing.
Client Prep Work
The next step involves your active participation. Complete your homework to lay the groundwork for your branding project. This includes filling out the Branding Questionnaire, creating a private Pinterest Board, and providing any existing collateral materials.
Week 1
Brand Foundations
Based on your Branding Questionnaire responses and visual inspiration from your Pinterest Board, we will construct a foundation that visually guides the concept development.You will have the opportunity to provide feedback on the moodboard before we commence with the actual concepts.
Week 2
Concept Development
We will craft two distinct concepts, showcasing how your brand will appear across various mediums. Each concept will be accompanied by design rationale, providing you with insights into the design thinking. We recommend a video call for any feedback or questions you may have.
Week 3
Concept Selected and Proof
Once you’ve chosen a concept, we’ll address any minor tweaks required. A proof will then be presented for your final approval on your brand assets.
Deliverables and Invoice
The 50% remaining invoice will be issued. Your logo assets will be created and Brand Guidelines written. We’ll share these with you via Dropbox to get you started.
Week 4
Collateral Proof
We’ll confirm all final contact details and requirements for your collateral items and provide a proof for your approval. Once approved we will add your completed artwork files to your Dropbox folder. Relevant approved collateral items will also be added to your Brand Guidelines.
Handover
We can catch up via a final Zoom to run through your branding package - what files to use where; your guidelines and collateral. We are also available for on-going design support.
Keen to get started?
Book a discovery call with Emma to discuss your project and how we can work together