Green Line Interior Design
Brand Identity, Positioning & Website Design
Green Line Interior Design is a creative and hands-on interior design studio with a rich history spanning over three decades. With a focus on regional residential, commercial, and event design, the brand required a refreshed identity to reflect its evolution and expertise. Our goal was to create a professional yet personal brand that aligns with the founder’s distinctive design approach.
Scope of Work:
Brand Identity – Developed a contemporary wordmark that balances structure and creativity, incorporating a modern sans-serif font with refined details.
Visual Language – Crafted a colour palette inspired by natural materials, alongside graphic elements that reflect Green Line’s hands-on approach.
Marketing Collateral – Designed business cards, social media assets, and a brand guide to ensure consistent application. Positioning & Messaging – Defined key brand messages to highlight Green Line’s expertise, regional focus, and collaborative design process.
Website Design – Designed a new website that aligns with Green Line’s new branding. It was important to showcase feature projects as case studies to showcase Suzanne’s expertise and experience, as well inform people of the range of services offered.
Deliverables: A timeless, professional brand identity that reflects Green Line’s evolution. A cohesive visual system, including logo variations, colour palette, and typography. A suite of marketing assets to support client engagement and business growth. A beautiful new website to showcase previous projects and inform people of services offered.
Green Line Interior Design now has a refined brand that communicates its expertise, creativity, and commitment to delivering thoughtful, high-quality design solutions.
