The Bird Bath
Brand Identity & Retail Collateral
The Bird Bath is a new retail destination bringing together homewares, fashion, fresh flowers, and potted plants in a beautifully curated country-style setting. Located in a rural town, the store is designed to offer a calm and luxurious retail experience that celebrates the everyday. With a mission to bring joy through beauty, practicality, and nature, The Bird Bath invites customers to slow down and embrace thoughtful living.
As a start-up preparing for launch, The Bird Bath required a brand identity and suite of retail collateral that would reflect its values of timeless elegance, affordable luxury, and countryside charm. The branding needed to stand out in a crowded local market by taking a more neutral, minimalist approach—focusing on quality over quantity.
Scope of Work
Brand Identity & Launch Collateral – A refined visual system to reflect sincerity, luxury, and effortless beauty.
Retail & Digital Assets – Cohesive touchpoints to support both online and in-store experiences.
Deliverables
Postcard – A printed piece to welcome and inspire customers with brand messaging and visuals.
Email Signature – A polished, on-brand email footer for digital communications.
Social Media Templates – A set of cohesive, brand-aligned designs for ongoing content creation.
Gift Card – A simple yet beautiful gift option for customers.
Tissue Paper – Custom-printed wrap to elevate the unboxing experience.
Sticker – A branded seal to complete packaging and reinforce identity.
Swing Tag – Elegant product tags to connect brand story to individual pieces.
The result is a soft yet confident brand that elevates every interaction, creating a sense of beauty and ritual in the everyday. With a calm palette, sincere tone, and country-luxe aesthetic, The Bird Bath is positioned to become a beloved destination for rural women seeking timeless pieces and small luxuries.
