Morrison’s Family Eyecare Centre

Morrison’s Family Eyecare Centre is a trusted, independent Dubbo optometry practice who have been providing the local community with professional and friendly eye care in a welcoming environment for over two decades.

They came to us looking for a brand refresh, wanting to create a more cohesive and professional image for the practice. In keeping with the brand’s reputation of experience and professionalism, we created a modern and refined logo, with an approachable feel, that reflects the trust with their clients. The unique illustration features letters from the brand name in the shape of glasses, with additional dots featured in the text, to tie the elements together. A colour palette of warm blues accented with neutrals, give a warm and professional feel.

We delivered a brand package which included a full logo suite and social media templates as well as marketing collateral, business card and signage concepts.