Rawson Psychologists and Consultants

Jan 12

Collateral Refresh & Brand Extension

Rawson Psychologists and Consultants (RPC) is a specialist mental health and consulting practice based in Dubbo, NSW. With a mission to improve equity in access to effective services, RPC supports individuals and communities through trauma-informed care, workforce development, and co-designed interventions. Their work spans clinical services, organisational training, and community partnerships, with a strong commitment to cultural inclusion and First Nations perspectives.

Having previously established their brand identity, RPC engaged us to refresh and expand their collateral suite. The objective was to modernise their visual assets while maintaining brand continuity, ensuring consistency across digital and print platforms.

Scope of Work

Brand Pattern Extension – Development of a versatile patterned banner, derived from existing brand guidelines, to introduce a dynamic and abstract element across various documents.
Collateral Templates – Design and implementation of updated templates to enhance RPC's professional presence and streamline communications.

Deliverables

LinkedIn Post Templates – Square and landscape formats for consistent social media engagement.
LinkedIn Cover – A cohesive banner aligning with the refreshed brand aesthetic.
Business Card – Updated design reflecting the new brand elements.
Email Signature – Standardised signature to unify digital correspondence.
Letterhead – Refined template for official documentation.
Proposal Document – Structured layout to effectively present services and initiatives.
Event Flyer – Template for promoting workshops and training sessions.
Marketing Flyer – Informative design to outline RPC's offerings.
Website Refresh – Visual and structural updates to align the online presence with the refreshed brand identity.

The result is a cohesive and contemporary collateral suite that reinforces Rawson Psychologists and Consultants' commitment to professional excellence and community engagement. The refreshed materials enhance their ability to communicate effectively with clients, partners, and stakeholders, supporting their ongoing mission to foster growth and healing within the communities they serve.